The Inmates are Running the Asylum

“Usado, capa dura com sobrecapa, algumas manchas, miolo em bom estadp, mínimo de desgaste, marca de uso. 288 páginas. 23x16cm. Sinopse: The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. 08/11/18. VF”